The mission of J.K. Trust Gram Vikas Yojana is to significantly improve the quality of life in Indias rural areas through a 'Cattle Breed Improvement Programme' (CBIP) that achieves the following goals:
Reducing Infant Mortality and Malnutrition : Surplus milk generated by high milk yielding cows and buffaloes helps to reduce infant mortality [especially caused by malnutrition in the age group of less than 12 months] and malnutrition among children.
Creating Employment : To provide employment opportunities for rural educated, unemployed youth.
Alleviating Poverty : Increased milk production enables participating farmers to effectively supplement their income by sale of surplus milk.